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Seeking Aha moments, together.

Raising funds, reaching new audiences, deepening engagement - we unlock potential through killer insights, smart strategies and creativity that hits different.

See our work

Our services:

Everything is a puzzle

Our roots lie in innovation. That’s why we tackle fundraising, brand & marketing differently: everything is a puzzle waiting to be cracked.

Armed with human-centred insight, we are brutally honest and connect dots to create bespoke solutions.

Understanding an audience, powering a brand, dropping a standout TV ad, launching a fresh product, or building a seamless giving campaign – we do it with market-leading experts hands-on in every project.

Strategy & Insight

Complex challenges become actionable strategies. We understand people through diving deeper, with human research that uncovers the truths and insights that drive behaviour and growth.

  • Audience deep dives
  • Segments & personas
  • Brand tracking & audits
  • Portfolio & product development
  • Opportunity mapping

Ask us about Aha Charity Explore, an holistic tool that helps charities understand their audiences.

 

Fundraising

We collaborate with you to craft fundraising solutions that get results. We move quickly to test, learn, and refine, ensuring every campaign or product we develop is tuned to your audience. 

  • Integrated campaigns
  • DRTV
  • Legacy development
  • Supporter experience
  • Fundraising innovation 
  • Rapid testing & iteration

Ask us about Aha Experience Watch, a market comparison tool for supporter journeys.

Creative

Our creative work is fastened to insight. We use big ideas to explore strategy, making work that’s both daring and deeply informed. Insight sits at the heart of every execution, ensuring our work doesn’t just stand out but truly connects. 

  • Game-changing campaigns 
  • Brand evolution
  • Marketing & ads
  • Bespoke websites
  • Giving collateral: digital ads, mail, OOH, & TV

Ask us about Aha Creative Sprints, a rapid approach to development and ideas steeped in human insight, with live in-market testing throughout.

Our work:

See the unseen. Do the undone.

We have an innovation origin story and we’re drawn to the toughest work, to the coalface. 

We are in the critical fundraising and marketing battlegrounds – where charity support is lost or won: individual giving, legacies, brand, DRTV, digital marketing, supporter experience and more.

Every single thing is done with experts and an innovation mindset. And with you, hand-in-hand.

We use a design thinking approach to drive strategy & creativity throughout every project, from start to finish.

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Creating a no pity TV advert for Christian Aid

Christian Aid’s first new Christmas advert in five years blends the childhood nostalgia of the nativity story with the evocative melody of Away in a Manger. Developed through our innovative DRTV sprint model with audience testing at its core, the advert draws a poignant parallel between Mary, Joseph, and baby Jesus seeking refuge and the struggles of millions of refugees today. Through heartfelt storytelling and stirring visuals, it inspires hope for a better future and reminds us of the shared humanity that unites us.

2 of 2

Solving a conundrum. Alzheimer’s Research UK's flag ship event, Walk for a Cure

When Alzheimer’s Research UK (ARUK) needed a breakthrough in mass participation, we delivered Walk for a Cure—a bold celebration of community, hope, and determination to defeat dementia. The response was electric. ARUK loved our innovative approach and the results it delivered. So much so, they scrapped plans to grow their internal team and made us their long-term partner. What began as a short trial has evolved into a 1.5-year powerhouse partnership, driving innovation, smashing fundraising goals, and fuelling real breakthroughs in dementia research.

Our team:

A problem solving agency fuelled by strategy and creativity.

We never work for, we work with. And we always bring crazy-high support with open challenge.

Our expert team of strategists, specialists and creatives are relentless with the truth and won’t let it go, from making new products to segmenting audiences, we speak the uncomfortable bits of the story out loud.

Claire

Partner and Strategy Lead

A fundraising and marketing strategist with 16 years’ experience, driving results for over 45 of the top UK charities. Known for a unique, challenging mindset and a passion for unearthing human truths.

Kit

Partner and Innovation Lead

A creative problem-solver, Kit excels at bringing together passionate creatives and strategists to tackle consumer challenges for charities. Kit also leads Le Blaireau, a Pyrenean-based innovation hub that uses mountain settings to foster big ideas.

Richard

Supporter Engagement Lead

Richard is a passionate supporter experience expert who believes in turning every interaction into a meaningful connection, driving loyalty that ultimately makes fundraising a financial success.

Paul

Research and Insight Lead

A data-driven strategist, Paul specialises in uncovering actionable insights that transform fundraising. His expertise helps organisations make informed, impactful decisions to optimise supporter engagement and maximise growth.

Hannah

Acquisition Lead

A mass acquisition expert with extensive experience in DRTV and integrated campaigns, Hannah has led major UK charity initiatives, consistently driving donor growth through innovative, multi-channel strategies.

Ben

Creative Director

With over a decade’s experience inhouse & agency side, Ben’s delivered a host of standout multi-channel campaigns for a who’s who of UK charities, including high-performing DRTV, brand & legacy creative.

Holly

Legacy Specialist

An experienced Legacy and IG strategist, Holly has worked with leading UK and global charities, developing emotionally resonant legacy programmes that build long-term supporter relationships and deliver sustainable income.

Jess

Head of Client Relationships

Jess brings extensive expertise in relationship management, specialising in building and nurturing exceptional client partnerships. With experience working with major global brands and, more recently, third-sector organisations, Jess is dedicated to driving client success through strategic collaboration and attentive service.

Aha -X

Mindset coaching for curious leaders & strategists

Join a community of curious minds dedicated to pushing boundaries in brand, marketing, innovation, and fundraising.

This 6-month program offers:

  • Coaching: Develop your skills and mindset
  • Community: Connect with like-minded individuals
  • Breakthroughs: Learn to question the status quo

And the best part? It’s completely free.

Get in touch to join our next cohort

Let’s talk!

Email us at [email protected] or use the form.

We love hearing from people, connecting, exploring, delving, chatting, asking, listening, poking, debating and more.

If you think we could help you to look for a solution you need, get in touch with us and chat it through, anytime.

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